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An error occurred while retrieving sharing.In our previous post, we focused on the meaning of Digital Health and its importance in today’s landscape. Your browser cant play this video. And Bella is forced to choose between her true love for Edward or her friendship with Jacob Black as the struggles between vampires and. Bella and Edward have been reunited, but their forbidden relationship is threatened to be torn apart again with an evil vampire still seeking her revenge. It is also a phase of radical revolution in the wake of Digital Transformation, which has opened up enormous unprecedented opportunities that were unthinkable until a few years ago.The Twilight Saga Eclipse Part 1 of 12 HD Full 3.
In this post, we will focus on a specific and decisive aspect of digital communication: video marketing. Today, the success of every company – especially those in the world of healthcare – is at stake.To put it another way: it’s really about reviewing how you communicate with customers. If the starting point of the digital revolution is data, the point of arrival is instead to transform this data into relationships.
According to estimates by Cisco, by 2022, 82% of all internet traffic will be generated by video. And 55% watch one every day (hubspot.com) 78% of online users watch at least one video every week. more than 5 billion videos are viewed on Youtube every day (merchdope.com) Then, we’ll look at the best strategies, best practices, and successful examples for video marketing in the Healthcare sector.> EBOOK – The healthcare sector and digital transformation: New trends and opportunities to be seizedThere’s nothing more effective than videos…it’s all in the numbersHere are some numbers that alone demonstrate why video is the most effective media in the digital age: This power and efficacy have no equal in our world today.
about 100 million hours of video watched every day on Facebook (99firms.com) when viewing a video, the average user retains 95% of the message it contains this percentage goes down to 10% when we talk about text (wirebuzz.com) when it comes to video 55% of people pay more attention than any other type of content (omnikick.com)
87% of marketing professionals use video in their strategies (wyzowl.com). These two statistics offer additional proof: As a result, brands are moving to implement videos as much as possible in their marketing strategies, with excellent results. 54% of consumers say they want to see more videos from the brands they follow and support (hubspot.com).Such statistics are compelling for brands and brands are taking notice. on Instagram, posts containing video record 38% higher engagement on average than posts containing images (mention.com)
Health information is certainly among the most sought after online. Today, as never before, we have access to all the information we could need in just a few seconds, maybe with just a few taps on our smartphone during a coffee break. In fact, it’s even more true for this sector, which is intimately involved with consumers as part of their daily lives.How to structure a video marketing strategy in the Healthcare sector in 4 pointsSo, let’s take a closer look at how we can build a video marketing strategy in the Healthcare sector, the fundamental points that must be included, the best practices, and some examples of success.It is often said that we live in the information age. And this also applies to the Healthcare sector.
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Targeted toward their younger patients, Miami Children’s Hospital created a video campaign that explains what happens before, during, and after heart surgery. This is the first step toward establishing a relationship of trust with the brand.An example? T he Mayo Clinic’s one-minute video series covers a variety of useful topics, from the importance of fitness, to the use of cosmetics, to how to prevent allergies.In this case, let’s start immediately from a very interesting and effective example. Video is a way to provide the consumer with an effortless way to have access to clear, precise, and authoritative information from the brand. Education is not just a responsibility, it’s also an opportunity.In this sense, video proves to be the best ally. This is why the first task of a company in the Healthcare sector is education.
A very interesting example is that of the Australian pole vaulter, Amanda Bisk , who has been diagnosed with chronic fatigue syndrome. This campaign has proven to be a great vehicle for establishing a truly intimate relationship with the viewer (and, not surprisingly, the video has exceeded 1.3 million views on YouTube ).Another effective way to be direct and engaging is to use influencers in your video marketing campaigns. Through a great use of animations and storytelling, the brand uses the well-known story of the tooth fairy and associates it with childhood memories.
The definitive strategy? Personalization94% of marketers believe that personalization is crucial for the future of the business in which it moves (info.monetate.com). Therefore, their messages are perceived by the public as more authentic and personal.4. Micro-influencers have a much smaller yet targeted and loyal following of fans.
From collection, the next step is to analyze and interpret this information. We are talking about a huge amount of data that benefits both companies and consumers , in a win-win perspective.Therefore, it’s a matter of utilizing efficient systems for the collection of this data , dynamic systems that are designed with an omnichannel approach in mind. Today, we all leave traces online at every moment: geolocation, Google searches, preferences on social networks, apps (which in Healthcare are increasingly widespread), and so on. But what is the turning point of personalization today?It is a digital turning point.
For brands, the best strategy can only be to get closer and closer to customers.Learn more about the impact of digital trasformation in the healthcare sector in this free ebook. In short, Doxee Pvideo® combines the strength of video with the power of personalization.That’s why Forbes magazine defined personalized videos as “the ultimate marketing breakthrough that brands need” (forbes.com).In conclusion, these facts are all the more true in a sector like Healthcare that impacts people’s daily lives. This is exactly where specialized companies like Doxee come into play.Think about Doxee Pvideo®: we are talking about personalized videos that are built on the characteristics of individual users, with many opportunities for interaction and the possibility to insert custom calls-to-action.
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